Education

University of Central Florida - Orlando, FL

B.S.B.A. Marketing, Professional Selling Track

Vienna University of Economics and Business (WU) - Vienna, AT

Study Abroad Exchange Program in International Business

Relevant Courses

Marketing Analysis

Analyzes the behavior of consumers from a psychological perspective, focusing on consumer decision-making and applying insights to marketing strategies.

  • Consumer psychology

  • Decision-making behavior

  • Purchase processes

  • Marketing mix

  • Behavioral analysis

Consumer Behavior

Builds knowledge and skills to understand consumer decision-making and apply behavioral insights to marketing strategies.

  • Consumer psychology

  • Decision-making behavior

  • Purchase processes

  • Behavioral analysis

  • Marketing strategy

Professional Selling

Builds knowledge and skills to excel in sales through professional communication, ethical decision-making, and real-world application of the sales process.

  • Role-play exercises

  • Sales process application

  • Ethical decision-making

  • Customer relationship management

  • Sales strategy skills

International Business

Examines how companies operate internationally by analyzing cultural, political, legal, economic, and governmental factors that shape global business decisions and risk.

  • International business fundamentals

  • Cultural business environments

  • Political and legal risk

  • Economic environments

  • Government and international institutions